iSuppli: Amazon shipped 3.9 million Kindle Fires last quarter to Apple's 15.4 million iPads

Technology - Thursday, February, 16 2012Amazon (AMZN) had a one-time shot to loosen Apple's (AAPL) hold on the worldwide tablet market, and it grabbed a 14% share last quarter according to a report issued Thursday by IHS's iSuppli.Although the iPad managed to hold on to a 57% share, that was down from 64% in Q3 and less than IHS had projected. Apple customers were tempted by "shiny new alternatives," says IHS senior manager Rhoda Alexander. According to her research, however, the primary alternative was not the Fire, but the iPhone 4S.

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