Inside Google's bet on 'consumerization'

Technology - Tuesday, February, 14 2012FORTUNE -- Here's Google's (GOOG) strategy for selling to the enterprise: Take a democratic consumer product, make a few little enhancements and tack the words "for business" on the end of the name. Sound simplistic? Turns out, it works. Larger and bigger companies are signing on for products like Gmail, calendar and maps. (Google's most recently proclaimed enterprise customer is Spanish banking behemoth BBVA.) All of this despite the fact that Google has a relatively bantam team devoted to snagging bodied customers.

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